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Yili (Kevin) Hong

Yili (Kevin) Hong

Assistant Professor
Information Systems

Office:BA 319G
Mailing Address:
Main Campus
PO BOX 874606
Tempe, AZ 85287-4606

Phone: 480-727-4003
Fax: 480-727-0881
Email: hong at asu.edu | ykhong1 at asu.edu

View Vita

Job Title(s)
Assistant Professor 

Ph.D. in Management Information Systems, Temple University, 2014;

B.A. in Management (E-Commerce), Beijing Foreign Studies University, 2009;

B.A. in English, Beijing Foreign Studies University, 2009. 

Research Areas
Online Labor Markets, Product Fit Uncertainty, Mobile, Social Media

Preferred Methodology
Econometrics, field experimentation

Recent Consulting
Freelancer.com, Kamino Labs, fits.me

Current Projects
Open Versus Sealed Bid Auctions: Empirical Evidence from Online Labor Markets. Download

Is the World Truly “Flat”? Empirical Evidence from Online Labor Markets. Download

Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and Empirical Applications. Download

The Nature and Effects of Distance Bias in Consumer Evaluation. Download

Does Money Always Talk? Social Distance and Fairness in Online Referral Systems. Download

What Happens when Word-of-Mouth Goes Mobile? Download

Value of Multi-dimensional Rating Systems: An Information Transfer View. Download

Academic Positions Held
Arizona State University: 2014-present. 

Career and Recent Professional Awards; Teaching Awards

ISS Nunamaker-Chen Dissertation Award (runner-up), Information Systems Society (2014)

Best Conference Paper (nominated), International Conference on Information Systems (2014)

Best Dissertation Award (first place), Fox School of Business, Temple University (2014)

Doctoral Consortium Member, International Conference on Information Systems (2013)

Best Teaching Award, Temple University (2013)

Best Conference Paper (runner up), International Conference on Information Systems (2012)

Best Conference Paper (runner up), America's Conference on Information Systems (2012)


Representative Publications

Hong, Y. and P. A. Pavlou (2014). “Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents.” Information Systems Research 25(2), pp. 328-344. Download

Dimoka, A., Y. Hong and P. A. Pavlou (2012). “On Product Uncertainty in Online Markets: Theory and Evidence”, MIS Quarterly 32(3), pp. 395-426. Download