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Yili (Kevin) Hong

Yili (Kevin) Hong

Assistant Professor
Information Systems

Office:BA 319G
Mailing Address:
Main Campus
PO BOX 874606
Tempe, AZ 85287-4606

Phone: 480-727-4003
Fax: 480-727-0881
Email: hong@asu.edu

View Vita

Job Title(s)
Assistant Professor 

Ph.D. in Management Information Systems, Temple University, 2014;

B.A. in Management, Beijing Foreign Studies University, 2009;

B.A. in English, Beijing Foreign Studies University, 2009. 

Research Areas
Online Labor Markets, Product Fit Uncertainty, Mobile, Social Media

Recent Consulting

Current Projects
Open Versus Sealed Bid Auctions: Empirical Evidence from Online Labor Markets

Is the World Truly “Flat”? Global Frictions and Labor Arbitrage in Online Labor Markets

What Happens when Word-of-Mouth Goes Mobile? 

Measuring Product Type with Dynamics of Online Product Reviews;

Academic Positions Held
Arizona State University: 2014-present. 

Career and Recent Professional Awards; Teaching Awards

Best Conference Paper (nominated), International Conference on Information Systems (2014)

Best Conference Paper (runner up), International Conference on Information Systems (2012)

Best Conference Paper (runner up), America's Conference on Information Systems (2012)

Doctoral Consortium Member, International Conference on Information Systems (2013)

Best Teaching Award as a Doctoral Student, Temple University (2013)


Representative Publications

Hong, Y. and P. A. Pavlou (2014). “Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents.” Information Systems Research 25(2), pp. 328-344.

Dimoka, A., Y. Hong and P. A. Pavlou (2012). “On Product Uncertainty in Online Markets: Theory and Evidence”, MIS Quarterly 32(3), pp. 395-426.