Ph.D., Marketing and Operation Research, MAS, Statistics, Penn State University, 2014; MS, Univ. of Illinois, 2009; MBA, Univ. of Minnesota, 2002; BA, HUFS, 1995.
Identifying Meaningful Pattern from Various Marketing Data; Segmentation Methodologies featuring Variable Selection; Spatial Models in Marketing; Machine Learning algorithm for Online Consumer Reviews; Service Marketing.
Academic Positions Held
Arizona State University: 2014-present.
Kim, Sunghoon, Simon Blanchard, Wayne S. DeSarbo, and Duncan K. H. Fong (2013), “Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality”, Journal of Marketing Research, 50 (5), pp. 664-673.
Kim, Sunghoon, Duncan K. H. Fong, and Wayne S. DeSarbo (2012), “Model Based Segmentation Featuring Simultaneous Segment Level Variable Selection”, Journal of Marketing Research, 49 (5), pp. 725-736.