Ph.D. Operations and Information Management, The Wharton School of the University of Pennsylvania, December 2002
M.A. Operations and Information Management, The Wharton School of the University of Pennsylvania, May 2001
B.S. International Business; Computer Science (Dual Degree), Shanghai Jiaotong University, July 1995 (Distinguished Student, top 1%)
online social media, user-generated contents, IT business value and IT governance.
Career and Recent Professional Awards
Emerald Management Reviews Citations of Excellence Awards, 2012
Journal of Retailing Top Cited Article 2007-2011
Information Systems Research Best Published Paper Award, 2008
International Conference on Information Systems Best Paper in Track Award, 2007
Associate Editor, Information Systems Research 2012-2014
Associate Editor, MIS Quarterly 2012-2013
Associate Editor, Information Systems Research – Special Issue on Social Media and Business Transformation
Conference co-chair, Workshop on Information Systems Economics 2011 (top IS economics workshop)
Conference co-chair, Sixth Symposium on Statistical Challenge in Electronic Commerce Research 2010 (top empirical IS workshop)
Associate Editor, International Conference on Information Systems 2007, 2010, 2011, 2012
Program Committee, INFORMS Conference on Information Systems and Technology 2006, 2007, 2008, 2010, 2011, 2012
Track Chair, Pacific-Asia Conference on Information Systems 2009
Jaehong Park, Prabhudev Konana, Bin Gu, Raj Raghunathan, Alok Kumar, forthcoming, “Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards,” Information Systems Research
Bin Gu, Prabhudev Konana, Michelle Chen, forthcoming, “The Allure of Homophily: Evidence from Investor Responses on Virtual Communities,” Information Systems Research
Xinxin Li, Bin Gu, Hongju Liu, forthcoming, “Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry,” Management Science
Bin Gu, Qiang Ye, forthcoming, “First Step in Social Media - Measuring the Influence of Online Management Responses on Customer Satisfaction,” Production and Operations Management
Qian Tang, Bin Gu, Andrew B. Whinston, forthcoming, “Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model,” Journal of Management Information Systems
Bin Gu, Qian Tang, Andrew B. Whinston, forthcoming, “The Influence of Online Word-of-Mouth on Long Tail Formation,” Decision Support Systems
Bin Gu, Jaehong Park, Prabhudev Konana, 2012, “The Impact of External Word-Of-Mouth Sources on Retailer Sales for High Involvement Products,” Information Systems Research, 23(1) 182-196.
Bin Gu, Prabhudev Konana, Michelle Chen, 2012, “Identifying Consumer Consideration Set at Purchase Time from Aggregate Purchase Data in Online Retailing,” Decision Support Systems, 53(3) 625-633.
Jaehong Park, Bin Gu, HoonYoung Lee, 2012, “The Relationship Between Retailer-Hosted and Third-party Hosted WOM Sources and Their Influence on Retailer Sales,” Electronic Commerce Research and Application, 11(3) 253-261
Ling Xue, Gautam Ray, Bin Gu, 2011, “Environmental Uncertainty and IT Infrastructure Governance: A Curvelinear Relationship,” Information Systems Research, 22(2) 389-399.
Qiang Ye, Rob Law, Bin Gu, Wei Chen, 2011, “The Influence of User Generated Content on Traveler Behavior: An Empirical Investigation on the Effects of e-Word-of-Mouth to Hotel Online Bookings,” Computers in Human Behavior, 27(2) 634-639
Qiang Ye, Guoxin Li, Bin Gu, 2011, “A Cross-Cultural Validation of the Web Usage-related Lifestyle Scale: An Empirical Investigation in China,” Electronic Commerce Research and Application, 10(3), 304-312.
Wenjing Duan, Bin Gu, Andrew B. Whinston, 2009, “Informational Cascades and Software Adoption on the Internet: An Empirical Investigation,” MIS Quarterly, 33(1) 23-48.
Qiang Ye, Rob Law, Bin Gu, 2009, “The Impact of Online User Reviews on Hotel Room Sales,” International Journal of Hospitality Management, 28(1) 180-182
Wenjing Duan, Bin Gu, Andrew B. Whinston, 2008, “Do Online Reviews Matter? - An Empirical Investigation of Panel Data,” Decision Support Systems, 45(4) 1007-1016 (Most Cited Decision Support Systems Articles).
Wenjing Duan, Bin Gu, Andrew B. Whinston, 2008, “The Dynamics of Online Word-of-Mouth and Product Sales - An Empirical Investigation of the Movie Industry,” Journal of Retailing, 84(2) 233-242 (Top 25 Hottest Articles Published by Journal of Retailing)
Bin Gu, Prabhudev Konana, Balaji Rajagopalan, Michelle Chen, 2007, “Competition among Virtual Communities and User Valuation: the Case of Investor Communities,” Information Systems Research, 18(1) 68-85 (2008 ISR Best Published Paper Award)
Eric Clemons, Rick Spitler, Bin Gu, Panos Markopoulos, 2005, “Information, Hyperdifferentiation, and Delight: The Value of Being Different,” in The Broadband Explosion: Thinking about a Truly Interactive World. Harvard Business School Press.
Eric K. Clemons, Bin Gu, 2003, “Justifying Contingent Information Technology Investments: Balancing the Need for Speed of Action with Certainty before Action,” Journal of Management Information Systems, 20(2) 11-48.
Eric K. Clemons, Lorin M. Hitt, Bin Gu, Matt E. Thatcher, and Bruce W. Weber, 2002, “Impacts of the Internet on Financial Services: A Quantitative Analysis of Transparency, Differential Pricing and Disintermediation,” Journal of Financial Service Research, 22(1-2) 73-90
Eric K. Clemons, Bin Gu, Karl R. Lang, 2002, “Newly Vulnerable Markets in an Age of Pure Information Products: an Analysis of Online Music and Online News,” Journal of Management Information Systems, Winter 2002–3, 19(3) 17–41.
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
CIS 591 - Seminar
A small class emphasizing discussion, presentations by students, and written research papers.