Ph.D., Duke University, 2011; B.A., University of Pennsylvania, 2002.
Consumer Behavior; Health and Risk Perceptions, Social Psychology
The influence of product exposure and use on self-perceptions and behavior; the influence of external and internal factors (price, health appeals, chronic perceptions of control) on health risk perceptions
Academic Positions Held
Arizona State University: 2011-present. Previous appointments: Duke University, Lecturer, 2010
Career and Recent Professional Awards; Teaching Awards
SCP Dissertation Proposal Competition, Honorable Mention, 2010; AMA Foundation, Valuing Diversity Scholarship Recipient, 2010
"Boundary Conditions on Unconscious Thought in Complex Decision Making," with John W. Payne, James R. Bettman and Mary Frances Luce. Psychological Science,19 (November), 1117-1122, 2008.
We are What we Buy, with Keisha Cutright and Gavan Fitzsimons, in "Identity and Consumption," editors Russell Belk and Ayalla Ruvio, 2012, forthcoming.
"Price Inferences for Sacred vs. Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk," with Janet A. Schwartz. Journal of Consumer Research, 39 (April), forthcoming. .http://www.jstor.org.ezproxy1.lib.asu.edu/stable/pdfplus/10.1086/668639.pdf
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 402 - Consumer Behavior
Applies behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation.