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Adriana Samper

Adriana Samper

Assistant Professor

Office:BAC 453
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2939
Fax: 480-965-8000
Email: Adriana.Samper@asu.edu

View Vita

Job Title(s)
Assistant Professor

Ph.D., Duke University, 2011; B.A., University of Pennsylvania, 2002.

Research Areas
Consumer Behavior; Health and Risk Perceptions, Social Psychology

Current Projects
The influence of product exposure and use on self-perceptions and behavior; the influence of external and internal factors (price, health appeals, chronic perceptions of control) on health risk perceptions

Academic Positions Held
Arizona State University: 2011-present. Previous appointments: Duke University, Lecturer, 2010

Career and Recent Professional Awards; Teaching Awards
SCP Dissertation Proposal Competition, Honorable Mention, 2010; AMA Foundation, Valuing Diversity Scholarship Recipient, 2010

Representative Publications
"Boundary Conditions on Unconscious Thought in Complex Decision Making," with John W. Payne, James R. Bettman and Mary Frances Luce. Psychological Science,19 (November), 1117-1122, 2008.

We are What we Buy, with Keisha Cutright and Gavan Fitzsimons, in "Identity and Consumption," editors Russell Belk and Ayalla Ruvio, 2012, forthcoming.

Samper, Adriana and Janet A. Schwartz (2013), “Price Inferences for Sacred vs. Secular Goods: Changing the Price of Medicine Influences Health Risk.” Journal of Consumer Research, 39 (April), 1343-1358.

Cutright, Keisha M. and Adriana Samper (2014). “Doing it the Hard Way: How Low Control Drives Preferences for High Effort Products and Services.” forthcoming at the Journal of Consumer Research.





ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 402 - Consumer Behavior
Applies behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation.