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Nancy Gray

Nancy Gray


Office:BAC 495
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2323
Fax: 480-965-8000
Email: nancy.gray@asu.edu

View Vita

Job Title
Instructor, Department of Marketing


Doctor of Philosophy in Design, Environments, and the Arts (ABD), Arizona State University, Tempe, Arizona, December 2014 (expected);

Master of Science in Design, Arizona State University. Herberger Institute for Design and the Arts, Tempe, Arizona, 2010;

Bachelor of Arts, Valparaiso University, Valparaiso, Indiana, 1986;


Research Areas
Consumer Behavior;
Integrated Marketing Communications;
Service Design;
Humans as Designers;
Creativity and Innovation;
Design Methodology


Recent Consulting
Yeongwol International Museum Forum, Yeongwoi, Korea, “Involve Me and I Will Understand: Co-creating Lifelong Connections”;

International Association of Societies of Design Research, Tokyo, Japan, "Matters of Motivation, from Without and Within: How an Individual’s Creative Outcomes."


Current Projects
"I Did This: How Nature, Nurture, and Neurons Influence What, Why, and How We Create." Dissertation.

CreatiVie. A mobile and desktop application for increasing creative self-efficacy through a series of laddered exercises grounded in creativity research.;

BohdiBlu. Mobile and desktop application for creative service blueprints


Academic Positions Held
Arizona State University, Department of Marketing, W.P. Carey School of Business. 2014 – present.
Arizona State University, Herberger Institute for Design and the Arts. 2013 - 2014


Career and Recent Professional Awards; Teaching Awards
Faculty Emeriti Association Fellowship. Awarded spring 2014;

Outstanding Achievement and Contributions Award, Honeywell International, Inc.



ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 365 - Advertising Management
Advertising as a communications tool in marketing and business. Consideration of market segmentation and positioning, creative strategy, media management, and metrics of effectiveness.

MKT 395 - Essen Advertising & Mktng Comm
Covers topics of immediate or special interest to a faculty member and students.