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Grant Olsen

Grant Olsen

Associate Professor
Marketing

Department
Contact
Office:BAC 493
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-4011
Fax: 480-965-8000
Email: douglas.olsen@asu.edu

View Vita

Job Title(s)
Associate Professor

Education
Ph.D., University of Alberta, 1992.

Research Areas
Innovation; Consumer Behavior

Academic Positions Held
Arizona State University: 2008-present. Previous appointments: University of Alberta, 1997-2008.

Career and Recent Professional Awards; Teaching Awards
Award name, Organization Separate with ;

Professional Leadership
Title, Organization Separate with ;

Corporate and Public Sector Leadership
Title, Organization Separate with ;

Representative Publications
The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012. 

"Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.

"How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.

"Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.

"Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.

 

 


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 502 - Marketing Management
Managing the marketing function; market and environmental analysis; marketing planning, strategy, and control concepts. Development and management of marketing programs.

MKT 560 - Customer Relationship Mgmt
Focuses on the tools, metrics, and systems used to measure and manage customer relationships. Key to the development and use of sound customer metrics are market research skills including competencies in research design, sampling, measurement, data collection, and data analysis. Covers how to use types of data such as surveys, purchased data, transactional data, the Web, and social media to measure and manage customer relationships.