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Michael Wiles

Michael Wiles

Associate Professor
Marketing

Department
Contact
Office:BAC 487
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2322
Fax: 480-965-8000
Email: Michael.Wiles@asu.edu

View Vita

Education
Ph.D., Indiana University, 2008; B.A., Dartmouth College, 1996
 

Academic Positions
Arizona State University: 2008-present


Research Areas
Dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; marketing-finance interface

Representative Publications

Luo, Xueming, Sascha Raithel, and Michael A. Wiles (2013), “The Impact of Brand Rating Dispersion on Firm Value,” Journal of Marketing Research, 50 (June), 399-415. 

Wiles, Michael A., Neil A. Morgan, and Lopo L. Rego (2012), "The Effect of Brand Acquisition and Disposal on Stock Returns," Journal of Marketing, 76 (1), 38-58.

Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles Lindsey (2010), "Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation," Marketing Science, 29 (5), 828-845.

Wiles, Michael A. and Anna Danielova (2009), "The Worth of Product Placement in Successful Films: An Event Study Analysis," Journal of Marketing, 73 (4), 44-63.

Wiles, Michael A. (2007), "The Effect of Customer Service on Retailers' Shareholder Wealth: The Role of Availability and Reputation Cues", Journal of Retailing, 83 (1), 19-31.

Career and Professional Awards; Teaching Awards
Indiana University Associate Instructor Teaching Award, 2006

Professional Leadership
Ad Hoc Reviewer, Journal of Marketing; Member: American Marketing Association, Marketing Science Institute

Corporate and Public Sector Leadership
Case Team Leader and Module Leader/Analyst, Monitor Company, 1996-2001