Ph.D., Indiana University, 2008; B.A., Dartmouth College, 1996
Arizona State University: 2008-present
Dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; marketing-finance interface
Luo, Xueming, Sascha Raithel, and Michael A. Wiles (2013), “The Impact of Brand Rating Dispersion on Firm Value,” Journal of Marketing Research, 50 (June), 399-415.
Wiles, Michael A., Neil A. Morgan, and Lopo L. Rego (2012), "The Effect of Brand Acquisition and Disposal on Stock Returns," Journal of Marketing, 76 (1), 38-58.
Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles Lindsey (2010), "Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation," Marketing Science, 29 (5), 828-845.
Wiles, Michael A. and Anna Danielova (2009), "The Worth of Product Placement in Successful Films: An Event Study Analysis," Journal of Marketing, 73 (4), 44-63.
Wiles, Michael A. (2007), "The Effect of Customer Service on Retailers' Shareholder Wealth: The Role of Availability and Reputation Cues", Journal of Retailing, 83 (1), 19-31.
Career and Professional Awards; Teaching Awards
Indiana University Associate Instructor Teaching Award, 2006
Ad Hoc Reviewer, Journal of Marketing; Member: American Marketing Association, Marketing Science Institute
Corporate and Public Sector Leadership
Case Team Leader and Module Leader/Analyst, Monitor Company, 1996-2001