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Kathryn Eaton

Kathryn Eaton

Clinical Faculty
Marketing

Department
Contact
Office:BAC 488
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2937
Fax: 480-965-8000
Email: kathryn.eaton@asu.edu

Job Title
Clinical Assistant Professor

Education
Ph.D. Marketing, Arizona State University, 2012; B.S. Finance, Arizona State University, 2006; B.S. Management, Arizona State University, 2006

Research Areas
Consumer behavior, product/service design, transformative service research, healthcare innovation

Academic Positions Held
Arizona State University: 2008-present

Corporate and Public Sector Leadership
Principal Strategist, Obesity Solutions; Research Affiliate, Mayo Clinic; Financial Analyst, Sr., Insight; Financial Analyst, Intel Corporation


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 300 - Marketing & Bus Performance
The dynamic role of marketing within society and organizations. Emphasizes frameworks and analytical tools that ensure customer focus and drive organizational performance.

MKT 302 - Applied Mrktng Mgmt & Ldrship
Market planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function.

MKT 442 - Services Marketing Strategy
Concepts, skills, and strategies for addressing the imperative marketing challenges and opportunities involving service.

MKT 520 - Services Marketing and Mgmt
Focuses on challenges of managing service brands and delivering quality service to customers across industry sectors. Emphasizes skills and knowledge needed to implement quality service and service strategies, frameworks for customer-focused management, and how to increase customer satisfaction and retention through service strategies.