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Beth Walker

Beth Walker

Department Chair
Marketing

AT&T Professor of Services Marketing & Management
Marketing

Department
Contact
Office:BAC 467
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-6242
Fax: 480-965-8000
Email: Beth.Walker@asu.edu

View Vita

Education
Ph.D., The Pennsylvania State University, 1988; M.s., The Pennsylvania State University, 1985; B.S., Virginia Polytechnic Institute and State University, 1983

Research Areas
Customer protfolio management; characteristics and skills of high-performing managers; service infusion strategies by business-to-business firms

Current Projects

Customer portfolio management project with a logistics firm; service infusion study with a global manufacturing firm

Academic Positions
Arizona State University: 1988-present, State Farm Professor of Marketing, 2003-2011, AT&T Professor of Services Marketing and Management, 2011-present; Department Chair, Marketing, W. P. Carey School of Business, (2011-present); Associate Dean, MBA Program, W. P. Carey School of Business (2009-2011), Faculty Director, Evening MBA Program, W. P. Carey School of Business (2005-2009), Faculty Director, Full-time MBA Marketing Specialization, W. P. Carey School of Business (2002-2005)

Career and Professional Awards; Teaching Awards
2011 Harold H. Maynard Award, Journal of Marketing; Finalist, Best Paper Award, Journal of Services Research (2007); Finalist, Best Paper Award, Journal of Product Innovation Management (2004); Richard Beckhard Memorial Prize, MIT Sloan Management Review (2001)

Professional Leadership
President, AMA Academic Council, 2010-2011, AMA Executive Council, 2008-2012, AMA Academic Council, Elected Member, 2005-2008.

Representative Publications

Crina Tarasi, Ruth Bolton, Anders Gustafsson and Beth Walker, “Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty, and Customer Portfolio Management, Journal of Services Research (May 2013), forthcoming.

 Crina Tarasi, Ruth Bolton, Michael Hutt, and Beth Walker, “Balancing Risk and Return in a Customer Portfolio,” Journal of Marketing 75 (May 2011), 1-17.
(Winner, Harold H. Maynard Award, recognizing article that makes the most significant contribution to marketing theory and thought within calendar year)

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, and Beth A. Walker, “Balancing Risk and Return in a Customer Portfolio: A Reply,” Journal of Marketing, (May 2011), Vol. 75, No. 3, 23-26.

Michelle Steward, Beth Walker, Michael Hutt, and Ajith Kumar, “Coordination Strategies of High-Performing Salespeople: Internal Working Relationships that Drive Success,” Journal of the Academy of Marketing Science 38 (October 2010), 550-566.

Michelle Steward, Beth Walker, Michael Hutt, and Ajith Kumar, “Role Identity of High-Performing Account Managers,” Journal of Business and Industrial Marketing 24 (2009), 463-473.

Rosenbaum, Mark, James C. Ward, Beth A. Walker and Amy Ostrom (2007), “A Cup of Coffee with a Dash of Love: An Investigation of Commercial Social Support and Third-Place Attachment,” Journal of Services Research, 10 (August), 43-60.
**Finalist, Best Paper Award, Journal of Services Research, 2007

Hutt, Michael D. and Beth A. Walker (2006), “A Network Perspective of Account Manager Performance,” Journal of Business & Industrial Marketing, 21 (Issue 7, 2006), 466-473.

Walker, Beth A., Dimitri Kapelianis, and Michael D. Hutt (2005), “Competitive Cognition,” MIT Sloan Management Review, 46 (Summer), 10-12.

 

 

 

 

 

 

 

 

 

 

 

 


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MGT 493 - Honors Thesis
Supervised research or creative activity focused on preparation and completion of an undergraduate honors thesis or creative project.

MKT 499 - Individualized Instruction
Provides an opportunity for original study or investigation in the major or field of specialization on an individual and more autonomous basis. Neither a substitute for a catalog course nor a means of taking a catalog course on an individual basis. Requires application well in advance of regular registration with the student's advisor, the advisor's signature, and approval by both the instructor with whom the student will work and the chair of the department offering the course.

MKT 555 - Business-to-Business Marketing
Provides the tools and specialized knowledge for developing and executing marketing strategy in the business-to-business market. Covers how to identify forces that drive buying behavior in organizations, measure market opportunity, identify profitable segments, and develop strategy, particularly for turbulent, high-technology markets.

MKT 590 - Reading and Conference
Independent study in which a student meets regularly with a faculty member to discuss assignments. Course may include such assignments as intensive reading in a specialized area, writing a synthesis of literature on a specified topic, or writing a literature review of a topic.

MKT 592 - Research
Independent study in which a student, under the supervision of a faculty member, conducts research that is expected to lead to a specific project such as a thesis or dissertation, report, or publication. Assignments might include data collection, experimental work, data analysis, or preparation of a manuscript.

MKT 790 - Reading and Conference
Independent study in which a student meets regularly with a faculty member to discuss assignments. Course may include such assignments as intensive reading in a specialized area, writing a synthesis of literature on a specified topic, or writing a literature review of a topic.

MKT 791 - Seminar
A small class emphasizing discussion, presentations by students, and written research papers.

MKT 792 - Research
Independent study in which a student, under the supervision of a faculty member, conducts research that is expected to lead to a specific project such as a dissertation, report, or publication. Assignments might include data collection, experimental work, data analysis, or preparation of a manuscript.

MKT 795 - Continuing Registration
Used in situations where registration is necessary but where credit is not needed. Replaces arbitrary enrollment in reading and conference, research, thesis, dissertation, etc. Used by students when taking comprehensive examinations, defending theses or dissertations, or fulfilling the continuous enrollment requirement in doctoral programs. Credit is not awarded, and no grade is assigned.

MKT 799 - Dissertation
Supervised research focused on preparation of dissertation, including literature review, research, data collection and analysis, and writing.