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James Spiers

James Spiers

Senior Lecturer/Assistant to the Chair

Office:BAC 476
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2936
Fax: 480-965-8000
Email: James.Spiers@asu.edu

View Vita

M.A., University of Northern Colorado, 1975; B.S., Weber State College, 1968

Academic Positions
Arizona State University: 1980-present

Career and Professional Awards; Teaching Awards
Marketing Distinguished Service Award, Marketing Department, Arizona State University, 2000; 1st place, American Marketing Association Teacher of the Year Phoenix chapter, 2002.

Professional Leadership
Board Member of Pi Sigma Epsilon National Education Foundation Board of Trustees 2001-2003


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 391 - Essentials of Selling
Focuses on the selling process and its practical applications within consumer and business markets. Not open to business majors.

MKT 452 - Bus-to-Bus Marketing Strategy
Concepts, skills, and strategies for performing competitively in the business market where organizations rather than households are the customers.