Marketing communications, consumer behavior, services.
Honeywell Aerospace, ConvaTec, Inc., TriWest Healthcare
"Beliefs of Chinese Buyers of Pirated Goods," (with Teresa A. Swartz), Journal of Consumer Behaviour, 12, 1 (January-February, 2013), 42-48.
"Attracting Working Adult Students with a High Satisfaction Strategy: A Case Study", Proceedings of the American Marketing Association Symposium for the Marketing of Higher Education, 2006.
Academic Positions Held
Best Foreign Teacher at
Chair, Services Marketing Track, American Marketing Association Summer Educators' Conference, 2008; Ad Hoc Reviewer, Journal of Retailing and Consumer Services, Journal of Retailing, Journal of Advertising.
"Beliefs of Chinese Buyers of Pirated Goods," (with Teresa A. Swartz), Journal of Consumer Behaviour,12, 1 (January-February, 2013), 42-48.
"Testing the Implied Mediational Role of Cognitive Age," (with Kevin P. Gwinner), Psychology and Marketing, 18, 10 (October 2001), 1031-1048.
"Why Don't Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior," (with Kevin P. Gwinner) Journal of the
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 502 - Marketing Management
Managing the marketing function; market and environmental analysis; marketing planning, strategy, and control concepts. Development and management of marketing programs.