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Nancy Stephens

Nancy Stephens

Associate Professor

Office:BAC 439
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-2323
Fax: 480-965-8000
Email: Nancy.Stephens@asu.edu

View Vita


Ph.D., University of Texas at Austin, 1980; M.S., University of Illinois at Urbana; B.S. with Honors, University of Illinois at Urbana, 1972.


Research Areas

Marketing communications, consumer behavior, services.


Recent Consulting

Honeywell Aerospace, ConvaTec, Inc., TriWest Healthcare Alliance, Southern California Edison


Current Projects

"Beliefs of Chinese Buyers of Pirated Goods," (with Teresa A. Swartz), Journal of Consumer Behaviour, 12, 1 (January-February, 2013), 42-48.

"Attracting Working Adult Students with a High Satisfaction Strategy:  A Case Study", Proceedings of the American Marketing Association Symposium for the Marketing of Higher Education, 2006.


Academic Positions Held

Arizona State University: 1980-1986 - Assistant Professor of Marketing; Arizona State University:  1986-present - Associate Professor of Marketing; Arizona State University:  1998-2005 - Faculty Director of W. P. Carey MBA Evening Program;  Shanghai University of Finance & Economics - 2002-current - Visiting Professor.


Teaching Awards

Best Foreign Teacher at Shanghai University of Finance & Economics, 2006.


Professional Leadership

Chair, Services Marketing Track, American Marketing Association Summer Educators' Conference, 2008;  Ad Hoc Reviewer, Journal of Retailing and Consumer Services, Journal of Retailing, Journal of Advertising.


Representative Publications

"Beliefs of Chinese Buyers of Pirated Goods," (with Teresa A. Swartz), Journal of Consumer Behaviour,12, 1 (January-February, 2013), 42-48.

"Testing the Implied Mediational Role of Cognitive Age," (with Kevin P. Gwinner), Psychology and Marketing, 18, 10 (October 2001), 1031-1048.

 "Why Don't Some People Complain?  A Cognitive-Emotive Process Model of Consumer Complaint Behavior," (with Kevin P. Gwinner) Journal of the Academy of Marketing Science, 26, 3 (Summer, 1998), 172-189.






ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 502 - Marketing Management
Managing the marketing function; market and environmental analysis; marketing planning, strategy, and control concepts. Development and management of marketing programs.