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John Lastovicka

John Lastovicka

Professor
Marketing

Department
Contact
Office:BAC 497
Mailing Address:
Main Campus
PO BOX 874106
Tempe, AZ 85287-4106

Phone: 480-965-0031
Fax: 480-965-8000
Email: John.Lastovicka@asu.edu

View Vita

Education
Ph.D., Marketing (Psychometrics minor) University of Illinois at Urbana, 1978

M.S., Mass Communications Research, University of Illinois, 1973

B.S., (Honors) Advertising University of Illinois at Urbana, 1972

Research Areas

  • Understanding the emotive meanings that consumers project onto their material possessions
  • Advancing the measurement and analysis of marketing data
  • Understanding consumer behaviors via trait and state motivations

Academic Positions
Arizona State University: 1992-present. Previous Appointments: University of Kansas, Temple University.

Career and Professional Awards; Teaching Awards
Principal Investigator: Mass Media Youth Project. National Highway Traffic Safety Administration/U.S. Department of Transportation ($523,000), 1985-87

Fulbright Award for study in Japan and Korea, 1989

Professional Leadership
Current "Editorial Board Member" for Consumption, Markets & Culture; Journal of Advertising and Journal of Current Issues and Research in Advertising as well as former "Editorial Board Member" for Journal of Consumer Research, Journal of Public Policy and Marketing and Academy of Marketing Science Review, and former “Consulting Editor” for Psychology & Marketing.

Representative Publications
John L. Lastovicka and Nancy J. Sirianni (2011), "Madly, Truly, Deeply: Consumers in the Throes of Material Possession Love," Journal of Consumer Research, Vol. 37, No. 2 (August), pp 323-342.
 

Karen V. Fernandez and John L. Lastovicka (2011) “Making Magic: Fetishes in Contemporary Consumption,“ Journal of Consumer Research, Vol. 37, No. 2 (August), pp 278-299.
 

John L. Lastovicka and Karen V. Fernandez (2005), "Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers," Journal of Consumer Research, Vol. 31, No 4 (March), pp 813-823.
 

John L. Lastovicka, Lance A. Bettencourt, Renée Hughner-Shaw and Ronald J. Kuntze (1999),"Lifestyle of the Tight and Frugal: Theory and Measurement," Journal of Consumer Research, Vol. 26, No. 1, pp 85-98.
 

John P. Murry, Jr., Atonie Stam and John L. Lastovicka (1996), "Paid versus Donated Media Stategies for Public Service Announcement Campaigns," Public Opinion Quarterly, Vol. 60, No. 1 (March), pp. 1-29.
 

John P. Murry, Jr., Atonie Stam, and John L. Lastovicka (1994), "Evaluating an Anti-Drinking and Driving Advertising Campaign: A Rejoinder to MacKinnon," Journal of the American Statistical Association, Vol. 89, No. 424 (June), pp. 724-725.
 

John P. Murry, Jr., Atonie Stam, and John L. Lastovicka (1993), "Evaluating an Anti Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention Analysis," Journal of the American Statistical Association, Vol. 88, No. 421 (March), pp. 42 48.
 

John P. Murry, Jr., John L. Lastovicka, and Surendra N. Singh (1992), "Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media Context Effects," Journal of Consumer Research, Vol. 18, No. 4, pp. 441 451.
 

John L. Lastovicka and Kanchana Thamodaran (1991), "Common Factor Score Estimates in Multiple Regression Problems," Journal of Marketing Research, Vol. 28, No. 1, pp. 105 112.
 

John L. Lastovicka, John P. Murry, Jr., and Erich A. Joachimsthaler (1990), “Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring," Journal of Marketing Research, Vol. 27, No. 1, pp. 11 23.
 

John L. Lastovicka and Erich A. Joachimsthaler (1988), "Improving the Detection of Personality Behavior Relationships in Consumer Research," Journal of Consumer Research, Vol. 14, No. 4, pp. 583 588.
 

John L. Lastovicka, John P. Murry, Jr., Erich A. Joachimsthaler, Gaurav Bhalla and Jim Scheurich (1987), "A Lifestyle Typology to Model Young Male Drinking and Driving," Journal of Consumer Research, Vol. 14, No. 2, pp. 257 263.
 

Erich A. Joachimsthaler and John L. Lastovicka (1985), "4MODE1 and 4MODE2: Programs to Estimate the Four Mode Component Model," Journal of Marketing Research, Vol. 22, No. 2, pp. 222 223.
 

Erich A. Joachimsthaler and John L. Lastovicka (1984), "Optimal Stimulation Level Exploratory Behavior Models," Journal of Consumer Research, Vol. 11, No. 3, pp. 830 835.
 

John L. Lastovicka (1982), "On the Validation of Life Style Traits: A Review and Illustration," Journal of Marketing Research, Vol. 19, No. 1, pp. 126 138.
 

John L. Lastovicka (1981), "The Extension of Component Analysis to Four Mode Matrices," Psychometrika, Vol. 46, No. 1, pp. 47 57.
 

Mentions

New York Times: Why would someone pay $959,500 for a used guitar? http://query.nytimes.com/gst/fullpage.html?res=9C05E6DB1F3FF93AA35750C0A9679D8B63&pagewanted=all

TIME magazine/Moneyland

The Reason You're in Love with Material Possessions?Loneliness

http://moneyland.time.com/2011/07/26/the-reason-youre-in-love-with-material-possessions-loneliness/#ixzz1scweBsTS

U.S. News & World Report: Love of Possessions Can Run Deep

http://health.usnews.com/health-news/family-health/brain-and-behavior/articles/2010/12/29/love-of-possessions-can-run-deep-study-shows

Research
2011
"Madly, Truly, Deeply: Consumers in the Throes of Material Possession Love," Journal of Consumer Research
http://www.jstor.org/discover/10.1086/658338?uid=3739552&uid=2&uid=4&uid=3739256&sid=56067220703

“Making Magic: Fetishes in Contemporary Consumption,“ Journal of Consumer Research
http://www.jstor.org/discover/10.1086/659079?uid=3739552&uid=2&uid=4&uid=3739256&sid=56067220703

“The Golden Ties that Bind: Boundary Crossing in Diasporic Hindu Wedding Rituals,” Consumption, Markets & Culture,
http://www.tandfonline.com/doi/abs/10.1080/10253866.2011.574826#preview


2009
"Can Buy Me Love," Advances in Consumer Research
http://www.acrwebsite.org/volumes/v36/NAACR_v36_278.pdf

2007
"Extending Generalizations About The Disposition Of Meaningful Possessions To Buyers With A Shared Self", Advances in Consumer Research
http://www.acrwebsite.org/volumes/display.asp?id=13013

2005
Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers
Journal of Consumer Research 
 

 

 

 

 


ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.

MKT 402 - Consumer Behavior
Applies behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation.