Lonnie Ostrom Chair in Business
Ph.D., The Pennsylvania State University, 1988; M.A., Economics, University of Delhi, 1980; B.A. (Honors), Economics, University of Delhi, 1978.
New product development, management of innovation
Arizona State University. Visiting Appointments: Northwestern University, University of Warwick (UK), University of Canterbury (New Zealand), Catholic University of Portugal,
Career and Professional Awards; Teaching Awards
W. P. Carey Faculty Research Award (2011); James W. Creasman Award of Excellence, 2009; Penley Teaching Award (MBA track), 2001; Outstanding Teaching Award (Full Time MBA); Outstanding Teacher Award (MBA track), 2000, 1999, 1998
Editorial Review Board, Marketing Science, 2007-present; Ad-hoc Reviewer: Journal of Marketing, Marketing Science, Management Science
Rabinovich, Elliot, Rajiv K. Sinha and Timothy Laseter (2011), “Unlimited Shelf Space: Treasure Trove or Wasteland?” Journal of Operations Management, May, 305-317.
Sinha, Rajiv K., Fernando Machado and Collin Sellman (2010),“ Don’t Think Twice, It’s All Right: DRM, Peer-To-Peer Piracy and the Pricing of Digital Music,” Journal of Marketing, (70) March, 40-54. (Winner American Marketing Association Innovation, Technology and Interactivity SIG Best Article of the Year award).
Raghu, T.S., Rajiv K. Sinha, Orneita Burton and Ajay Vinze (2009), “Willingness to Pay in an Open Source Software Environment,” Information Systems Research, 20 (2), 218-236.
Sinha, Rajiv K., and Naomi Mandel (2008), “Preventing Music Piracy: The Carrot or the Stick?” Journal of Marketing, 72 (1), 1-15. (Lead article).
Thompson, Scott and Rajiv K. Sinha (2008), “Brand Communities and New Product Adoption: The Role of Oppositional Loyalty,” Journal of Marketing, 72(6), 65-80.
Sinha, Rajiv K., and Charles Noble (2008), “The Adoption of Radical Process Technologies and Firm Survival,” Strategic Management Journal, 29(9), September, 943-962.
Rabinovich, Elliot, Arnold Maltz and Rajiv K. Sinha (2008), “Market Friction and e-Service Quality in Internet Retailing: The Tradeoff between Pricing and Fulfillment,” Production and Operations Management, 17(3), 320-338
Machado, Fernando and Rajiv K. Sinha (2007) “Smoking Cessation: Planned versus Actual Behavior for Time-inconsistent Consumers,” Marketing Science, 26 (6), 834-850.
ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 550 - New Product and Service Dev
Intimately familiarizes students with the front end of the new product design process and provides concrete tools for determining strategies for developing new products based on input from customers.
MKT 591 - Seminar
A small class emphasizing discussion, presentations by students, and written research papers.