ASU is a tier 1 research university and W. P. Carey is proud of its strong tradition of teaching and classroom excellence. Our students directly benefit from the research and theories our faculty brings into the classroom. Below is a list of courses being taught during the current semester by this faculty member. Click a course to view it in the ASU course catalog.
MKT 365 - Advertising Management
Advertising as a communications tool in marketing and business. Consideration of market segmentation and positioning, creative strategy, media management, and metrics of effectiveness.
MKT 395 - Essen Advertising & Mktng Comm
Covers topics of immediate or special interest to a faculty member and students.
MKT 410 - Sales and Sales Management
Constructive investigation of selling processes, their application in business and consumer contexts, and management of the sales function.